Why doesn't the DVLA move with the times?

I was travelling behind a BMW X5 earlier today. Whoever owns it had treated themselves to what they consider to be a personalised plate that ended with 7 ONO. A strategically placed black headed screw gave the 7 the appearance of a J and hence JONO has a personalised plate, albeit with a dodgy J. It got me thinking, exactly what is wrong with the DVLA taking a lead from the USA and issuing vehicle registrations made up entirely of 7 or less lettered words? More revenue, easier identification and happier owners. Winners all round, so what's the problem?


nick